Old Monk Rum is an iconic vatted Indian dark rum launched in 1954, known for its distinct vanilla flavor and 42.8% alcohol content.
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It is produced in Ghaziabad, Uttar Pradesh, with a registered office in Solan, Himachal Pradesh.
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Old Monk relies on word of mouth and customer loyalty, foregoing traditional advertising methods.
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Despite losing its top rank in 2013, it remains a significant player in the Indian Made Foreign Liquor (IMFL) market.
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In 2008, Old Monk was ranked 5th among Indian spirits brands, with a retail value of US$240 million.
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The brand has consistently received gold medals at Monde Selections since 1982.
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Old Monk is available in six size variants: 90 ml, 180 ml, 375 ml, 500 ml, 750 ml, and 1 liter bottles.
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Founded in 1855 by Edward Abraham Dyer as a brewery in Kasauli, Himachal Pradesh, the business evolved into Mohan Meakin Pvt. Ltd., a distillery.
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Old Monk, created by Ved Rattan Mohan, was inspired by Benedictine monks and their ascetic lifestyle.
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At its peak, Old Monk dominated the rum market with around eight million bottles sold annually.
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Sales have declined significantly, reaching only a quarter of the previous volume as of 2015.
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Old Monk offers various varieties, including the popular 7 years aged XXX rum, Supreme, Gold Reserve, Deluxe XXX, White Rum, and the limited edition Legend.
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Old Monk is not limited to India and is sold in several countries, including Russia, United States, UK, Germany, Japan, UAE, and many others, showcasing its international appeal.